Advanced Customer Engagement Director - Mid Atlantic Region

 

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Role Summary:

The Advanced Customer Engagement Director (ACED) is a Customer-Facing Account-based Marketer and a member of the local Integrated Account Teams (IAT) within the Region they support. The individual in this role will work across a broad, multi-disciplinary group of regional account stakeholders to develop patient-driven strategy and marketing solutions, creating opportunities for Internal Medicine & Antiviral (IM & AV) priority products with influential Health Systems.

The majority of the ACE Director’s time will be working directly with customers on strategy and marketing approaches that draw on deep customer insights to:

• Enable simple, efficient, & effective execution of population health solutions
• Drive scalability and acceleration of advanced customer engagements
• Evolve brand & disease state approach

The remainder of the ACE Director’s time will include cross-functional work on advanced projects and key initiatives to inform and shape current and future Health System engagement across IM &AV Key Account Management (KAM). Internal stakeholder collaboration includes, but is not limited to, ACE Agency of Record, Brand Marketing, HIT Colleagues, KAM Platform & Enablement colleagues, Legal, Compliance, Medical, Procurement, and Digital.

Roles and Responsibilities:

• Accelerate and optimize health system engagement via account-based marketing to drive incremental value for the customer, Pfizer, and the patient
• Work with the IAT and Health System customers to provide patient driven solutions that support mutually aligned goals for the customer and Pfizer
• Work with the IAT and the customer in developing an optimal plan for effectively implementing, communicating and improving patient care that is aligned to appropriate goals and KPIs and customers capabilities
• Ensure progress toward customer goals is monitored and plans are adjusted accordingly to ensure impact is established and sustained
• Core insight generation for the Region that informs strategy and optimizes execution and customer engagement
• Sharing of best practices across the region on the use of Brand and ACE resources that appropriately advances and accelerates customer initiatives
• Lead, develop and implement the Plan of Action (POA) in partnership with the brand and the KAM Regional Director (RD) in line with KAM Platform Goals and KPIs.
• Demonstrate Subject Matter Expertise – specifically for
  • Prioritized therapeutic areas
  • Marketing & Communications
  • Critical Account Management (project management + change management)
  • Customer organizational governance/decision making/capabilities/stakeholder management

Qualifications:

Basic Qualifications:

• BA/BS Degree
• 10+ years pharmaceutical experience
• Core marketing capabilities to design marketing strategies and tactics to maximize local opportunities
• Prior local and/or in-line marketing experience with strong history of achievement & performance
• Customer engagement experience or Customer-facing experience
• Advanced Market experience with Health System/MG/IDN Sales, Account Management, and / or Payer channels etc.
• Proven ability to develop insights, strategy, operational and tactical plans
• Cross functional / matrix team navigation and management
• Strong persuasive interpersonal, communication and leadership skills
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Preferred Qualifications:

• Master’s degree
• People leadership, direct management of team(s)
• Strong strategic analytical capability with sound business acumen and customer orientation
• Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities
• Result oriented with effective planning, prioritization, and project management skills
• Knowledge of the healthcare market and its customers
• Sound business acumen
• Effectively works with cross functional stakeholders and is capable of being an effective member of the regional team and Integrated Account Team

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Field based position within boundaries of Mid-Atlantic Region (PA, WV, MD, DE, VA, NC, SC, District of Columbia DC)
• Significant Travel required, up to 50%+ (for field coaching, customer engagements, and meetings). This must be achievable from the ACE-D Mid-Atlantic Region role home location within reasonable time and cost; for COVID WFH period, participating in virtual calls with customers will take the place of fact to face time in field.
• Preference is for the candidate to reside within the Eastern and/or Central Region Time Zone or have easy access to a major airport.

Other Job Details:

• Last Date to Apply: August 30, 2023

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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