Does the thought of preparing kids to solve the world’s greatest problems excite and empower you? Do you want to be with an organization where your knowledge and skills will help increase school engagement and student success, and extend our global reach? Do you want to be on a team that crafts opportunities and provides life changing experiences for students?
These opportunities are as strong and dynamic as ever, as FIRST® creates the people who will change the world – today and tomorrow!
What We Offer
We promise a fast-paced, exciting, and rewarding environment where you will be part of a team that cares about each other and thrives on each other’s successes. You’ll feel good about the future of the world after doing hard work with the talented people at FIRST® and will have a front row seat to our life changing programs.
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Our extensive benefits package is highly competitive and includes:- Healthcare Insurance
- Dental Insurance
- Vision Insurance
- Life & AD&D Insurance
- Supplemental life insurance
- Voluntary accident and legal plans
- Income Protection Insurances (STD & LTD)
- Flexible Work Schedule
- Hybrid Work Model
- 160 PTO hours for FT employees
-
15 paid holidays per calendar year (one is a floating holiday)
- Paid July 4th Week Holiday Closure
- 40 hours paid sick leave per calendar year
- One paid volunteer day per anniversary year
- Maternity and Parental Leave
- 401K Retirement Savings Plan
- Medical and dependent pre-tax flex plans
- Employee Assistance Program (EAP)
The salary range for this position is $71,000 - $88,500 (min - midpoint). New hires typically start between the range minimum and midpoint based on qualifications, experience, and internal equity.
Who You Are
You are an experienced marketing specialist who enjoys creating, supporting, and optimizing audience-centric and actionable digital marketing campaigns. In this role, and under the direction of the Growth Marketing Manager, you will help drive FIRST brand affinity and further our mission to bring inclusive, hands-on STEM programs to all Prek-12 students. With Gracious Professionalism® our ideal candidate will collaborate with the marketing team, key FIRST staff, and our Program Delivery Partners (PDPs).
FIRST headquarters is in Manchester, New Hampshire, and we seek candidates based in New England or willing to relocate to New England. Although this role will have the flexibility to work remote, we are looking for candidates who can easily and frequently travel by car to our headquarters on occasion.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
What You Will Do
With laser focus on the lead-to-customer journey, you will create and optimize email campaigns including content writing, list segmentation, A/B testing, scheduling, distributing, and workflow creation as you nurture both new and existing contacts, turn contacts into leads, and help drive lead generation and conversion. Additionally, you will:
- Demonstrate brand stewardship that adheres to FIRST Branding and Design Guidelines and supports FIRST IP (intellectual property) compliance
- Build and leverage custom marketing dashboards measuring performance, analyzing campaign data, and monitoring and sharing key performance metrics
- Leverage data and marketing insights, to experiment with new ways of generating demand and identifying opportunities for niche/geographically targeted campaigns
- Through your partnership with Global Field Operations (GFO) and PDPs, you will improve the quality, relevance, and hand-off of marketing qualified leads
- Ensure compliance with data protection policies and best practices by assisting with ongoing enterprise maintenance, including frequent email list imports and HubSpot database contact maintenance
- Create marketing and sales enablement materials (email copy/templates and workflows, one-pagers, decks, etc.)
What We Expect
A marketing specialist experienced working in a fast-paced, priority evolving, exciting, and rewarding environment. We are also seeking candidates with the following knowledge, skills, and experience:
- BA/BS in marketing or related field with 5 years related experience or master’s degree and 3 years related experience
- HubSpot Inbound Certification (or equivalent) with working knowledge of HubSpot or similar email marketing platforms and website CMS platforms
- Intermediate/Advanced experience with Microsoft Excel including formulas, tables, and advanced sorting
- Excellent written communication / copywriting skills
- Strong attention to detail
- Exceptional time management skills
- Flexibility to travel 5 - 10% depending on the time of the year
Commitment to FIRST® Core Values
Discovery: We explore new skills and ideas.
Innovation: We use creativity and persistence to solve problems.
Impact: We apply what we learn to improve our world.
Inclusion: We respect each other and embrace our differences.
Teamwork: We are stronger when we work together.
Fun: We enjoy and celebrate what we do!
Thriving on our core values, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer.
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